Jeff Coons is a Research Associate and PhD Candidate at the International Graduate Center for the Study of Culture at the University of Gießen working on his dissertation on professional video gaming. In 2016 he completed his M.A. in Visual and Media Anthropology at the Freie Universität Berlin, his thesis focusing on present day "Industrial Revolution-style" textile manufacturing in the northeastern United States. In 2011 he completed his B.A. in Film Post Production at Emerson College in Boston and worked for around a decade in the film and video industry. His films have been shown at and earned accolades from festivals and conferences on an international scale. In what seems to be another life, Jeff was also a professional yo-yo player, competing and performing across the globe for over 10 years.